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RentariIQArea Market & Economic Context
Report ID: BnGXkW7x3A-9u55l
Prepared: August 03, 2026
Area Market & Economic Context for
Demo Property · West Fargo, ND
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Area context (demo location hidden)
Median gross rent in ZCTA5 58078 is $1,109/mo (Census ACS).
AI summary — generated from this report's data
The median gross rent in ZCTA5 58078 is $1,109/mo, according to Census ACS data. However, active rental listings in the same ZCTA show a median asking rent of $1,415/mo. This difference suggests a notable spread between reported historical rents and current market expectations for rental properties.
The median asking rent of $1,415/mo for active listings is significantly higher than the Census ACS median gross rent of $1,109/mo.
The median days on market for rentals is 12 days, indicating a relatively quick turnover for rental properties in ZCTA5 58078.
It would be beneficial to investigate the characteristics of properties contributing to both the ACS median gross rent and the active listing median asking rent to understand the discrepancy.
mediumThere is a substantial difference between the reported median gross rent ($1,109/mo) and the median asking rent ($1,415/mo), which could indicate varying property types, conditions, or a shifting mark
Advisory read: Consider how the property's attributes align with either the historical median gross rent or the current median asking rent when evaluating potential rental values.
Median gross rent
$1,109/mo
ZCTA5 58078 · ACS 5-year
Median gross rent
$1,109
ZCTA5 58078 (ACS 5-yr)
Median home value
$324,100
ZCTA5 58078 (ACS 5-yr)
Median asking rent
$1,415
active listings (RentCast)
Housing snapshot — ZCTA5 58078
Median gross rent$1,109/mo
Median home value$324,100
Median household income$91,040/yr
Median rent as % of income26.7%
US Census ACS 5-year estimates for the property's ZIP (ZCTA).
Executed vs. asking rent
Both $/month, but not strictly like-for-like: ACS median GROSS rent includes utilities and reflects executed rents of all occupied units (it lags the market), while RentCast is current asking CONTRACT rent on active listings — so the gap reflects both timing and what's bundled. Context only, never fed into a rent estimate.
Live listing market — ZCTA5 58078
Median asking rent$1,415/mo
Median asking rent / sqft$1.11
Median days on market (rentals)12 days
Active rental listings146
Median asking sale price$375,000
Median asking price / sqft$179
RentCast listing-derived statistics for the ZIP (asking-side, refreshed frequently). Asking figures run ahead of executed ones; shown as context only and never fed into a rent estimate.
Sources: US Census Bureau ACS 5-year; US Bureau of Labor Statistics (free public data).
Objective housing + economic indicators only — no protected-class, crime, or neighborhood-desirability signals, and none of this feeds a rent estimate.
Area medians describe the market, not this specific unit; use as context alongside a comps-based estimate.
Report generated on August 03, 2026. Figures are retrieved live or from a short-lived
cache (up to 30 days for some public-data sources), so a figure may pre-date this report —
each context card states its own data vintage. Comparable recency is shown per comp;
county assessment figures reflect the assessor's latest published tax year; HUD figures
reflect the current published fiscal year.
Rentari IQ rent estimates are informational market references, not pricing instructions. They are generated from your own property data, real comparable market listings, and — where local listing data is limited — AI-estimated market references (clearly labelled as such), never from other landlords' confidential rents, to support your own independent pricing decisions. You set your rents; Rentari does not. Every estimate is an advisory data point, and you remain solely responsible for the rent you charge. Estimates are not appraisals or legal advice and do not account for fair-housing, rent-control, or local pricing laws. Confirm every rent independently and comply with all applicable federal, state, and local requirements.
Disclaimer
This report is for informational purposes only and does not constitute financial, legal, investment, tax, or appraisal advice. Figures are drawn from the public and licensed data sources below and, where noted, AI-generated insights (Google Gemini) — always labelled as such. Please consult qualified professionals before making any decision.
Data sources
Rent comps & listings: RentCast · Property value, tax & assessment: ATTOM Data · Fair Market Rents & income limits: HUD (HUD.gov) · Demographics, income & housing medians: U.S. Census Bureau (American Community Survey) · New-construction supply: U.S. Census Bureau (Building Permits Survey) · Migration & income flows: IRS (Statistics of Income) · Employment, wages & rent inflation: U.S. Bureau of Labor Statistics · Flood zones & natural-hazard risk: FEMA (Flood Hazard Layer, National Risk Index) · Environmental screen & walkability: U.S. EPA (Superfund, AirNow, Walkability Index) · Seismic design values: U.S. Geological Survey · Mortgage market & rates: HMDA / Freddie Mac · Street View & geocoding: Google Maps · AI summaries & AI-estimated comps: Google Gemini (clearly labelled where used) · Your own executed leases: de-identified, from your account only
✦IQ AnalystAnswers only from this report
Ask me anything about this report — I answer only from the data saved in it.
Answers are advisory reads of this report's saved data — not pricing instructions or legal/financial advice.
RentariIQArea Market & Economic Context